The Branded Facility Program is designed to place various graphics and badges, which support the branding image and marketing programs, throughout the dealership in places that customers frequently visit. Chrysler suggests that 33% of your dealership is branded, and The Branded Facility is here to help you understand why. Branding your dealership will give your dealership character and leave the customer with a lasting impression of where they are at, and how great the atmosphere is. The customers will stay longer in a comfortable and family friendly environment. A brand new upscale image will help improve your customer's value perception and improve dealership sales.